When customers ask AI who to book, be the business it can read.
People now ask ChatGPT, Google AI, Claude, and Perplexity who to call and where to go — and those tools answer with the businesses whose websites they can read. Zorlo audits your site the way they see it, shows you exactly what’s blocking you, and fixes it.
- Full 21-check audit, free
- No website password needed
- Report in plain English
- Can AI tools get in?Whether AI crawlers are allowed to read your site at all.
- Are your key facts readable?Hours, services, and prices in a form AI can actually use.
- Structured dataThe machine-readable details behind your pages.
- Contact & booking detailsClickable phone, email, and booking links that work.
- Can AI sum you up?Whether a tool can accurately describe what you do.
How it works
Three steps, no jargon, and proof at the end — not promises.
We audit your site
Our team runs 21 checks across 5 categories and scores your site from 0 to 100, with a letter grade — the same way AI search tools experience it.
You see exactly what’s blocking you
Every finding is explained in plain English: what’s wrong, why it costs you customers, and what fixing it involves. No technical fog.
We fix it — then prove it
Our team prepares the fix, every package is personally reviewed, and we re-run the audit so you can see your new score for yourself.
What we’re finding out there
Real results from audits run in November 2026.
Local businesses audited
Salons, restaurants, groomers, clinics, and shops — audited in November 2026, each with a full report and fix list.
The most common failure
The most common problem we find is a single website-builder setting that blocks AI crawlers entirely. Most owners have never heard of it — and it quietly makes them invisible.
A strong score can still hide a blocker
One audited salon scored 87/B overall — while its own site was telling AI tools not to read it. Good-looking and well-run doesn’t guarantee findable.
When people ask ChatGPT who to book, it recommends the business it can read.
Pricing
Start with the free audit. If there’s something to fix, pick the level that fits — one-time work, no contracts on Tiers 1 and 2.
Free Audit
Know where you stand
No card, no obligation
- Full 21-check audit
- Score 0–100 with letter grade
- Plain-English report of every finding
The Unblock
Tier 1 · Remove the biggest blocker
One-time
- Robots.txt fix, so AI tools can read your site
- llms.txt file describing your business to AI
- Re-run audit as proof
The Full Fix
Tier 2 · The complete package
One-time, or 2 payments of $250
- Everything in The Unblock
- Structured data for your business details
- Clickable phone, email, and booking details
- Every package personally reviewed before delivery
- Re-run audit as proof
Fix + Care
Tier 3 · Fixed, then kept that way
Month-to-month, cancel anytime
- Everything in The Full Fix
- Monthly re-audit
- Plain-English monthly report
- Fixes when your business details change
Agencies charge $2,000–$5,000 for this kind of work. Ours is a one-time fix, priced for local businesses.
Multi-location brand? We offer review-only consulting — contact us.
Our vision
A web where being found doesn’t depend on the size of your marketing department. People now ask AI who to call, who to book, and where to go — and it answers with the businesses it can read.
Zorlo exists so the local salon, the family restaurant, and the one-person shop get read as clearly as the national chains. Every business deserves to be the answer.
The Zorlo vision
Questions, answered
The things local owners ask us most — in plain English, like everything else we do.
What exactly do you check?
21 checks in 5 categories: whether AI crawlers are allowed in, whether your key facts (hours, services, prices) are readable, structured data, clickable contact and booking details, and whether AI tools can summarize what you do.
Why does this matter for my business?
Customers increasingly ask ChatGPT and Google AI for recommendations instead of scrolling search results. If AI can’t read your site, it recommends a competitor it can read.
Do you need my website password?
For the audit, no — we read what’s public. For a fix, we either send you or your web person a ready-to-apply package, or work with access you grant. Your call.
How long does a fix take?
Most fixes are delivered within 5 business days. You get a re-run audit showing your new score either way.
My site is on Squarespace, Wix, or WordPress — can you still help?
Yes. Most of the problems we find are actually created by builder defaults, and they’re fixable on every major platform.
What if my score is already good?
Then the audit is free and you’ve lost nothing — and Fix + Care keeps it that way as your site changes.
Who does the work?
Our team prepares every fix package, and Michael Bulkley personally reviews each one before it reaches you.
Is there a contract?
No contracts for Tier 1 or 2 — one-time work. Fix + Care is month-to-month and can be cancelled anytime: turn it off and it simply doesn’t renew.
About Zorlo
Zorlo is run by Michael Bulkley, a marketing consultant based in the Kansas City area, serving local businesses everywhere. The work is simple: find out whether AI search tools can read your website, show you the answer in plain English, and fix what’s in the way — with a re-run audit as proof.
Start with your free audit
Email us your business name and website — we’ll take it from there.
nexhangapp@gmail.com